Universal Bath – Coverings 2011

Coverings 2011 was held at The Sands Expo and Convention Center in Las Vegas, Nevada.  Coverings is a showcase for exhibitors to come together from all different countries to display the newest tile and stone trends to our industry.  This year there were over 1,000 exhibitors that presented the new products and technologies.  For example the inkjet technology that transforms a porcelain or ceramic tile into what looks like a natural stone or wood planks. Other products included glass that can be used as counter tops or benches, new shapes and forms for tile, thin tile that can be installed over existing floors and tiles that mix elements like glass, metal and porcelain.  There were many videos taken during Coverings.  Even if you just watch the first video, you will be a better understanding of what Coverings is like.

Back again this year was the Installation Design Showcase, but with a spin.  Three bathroom vignettes were installed during the show.  There were three designers who each worked with their own tile contractor.  Ali Azhar from HGTV’s Design on a Dime worked with Artcraft Granite, Marble & Tile on the Spa Bath.  Annette Denham of Annette Denham Interiors worked with Lambert Tile & Stone on the Master Spa Bath.  Lastly, Laura Yorba of LCY Designs worked with both Welch Tile & Marble and Cox Tile on the Universal Bath.

Our spa vignette was designed around being universal yet still looking "cool and hip" as designer Laura Yorba stated.  One of the newer products we used was the linear drain.  All of the tile used on our vingnette was donated from the US manufacturer Crossville.  Laura Yorba was interviewed days One, Two, Three, and Four of the installation.  Click on the each day to watch her masterpiece come together.  Artcraft was able to catch all the installations on video.  To watch them go to Artcraft’s YouTube Site.

Universal Bath – Designed by Laura Yorba and installed by Welch Tile & Marble and Cox Tile

Master Spa Bath – Designed by Annette Denham and installed by Lambert Tile & Stone

Spa Bath – Designed by Ali Azhar and installed by Artcraft Granite, Marble & Tile

More of the Coverings photos will be uploaded to our Facebook page… be sure to check them out! 



  1. The Installation Design Showcase at the Coverings exposition was an opportunity to see the true art that emerges when great design, superior products and quality installation come together.

    I was impressed with the way that the designers and installers worked together — and how all of the NTCA 5-Star installers pitched-in to help each other get the work done on some intricate plans in a compressed time frame.

    The NTCA has posted all of the videos from Coverings online – you can find them at http://www.youtube.com/thentca – it’s really fun to watch the vignettes come together!

    Great show – a lot of hard work – congratulations to all involved!

  2. Bart Bettiga says:

    This project is an example of what can happen when you integrate true tile professional installation companies with quality design professionals. This was the second year we have coordinated the Design Showcase. Over 20,000 attendees voted this program at Coverings in 2010 and 2011 as on of the most effective and innovative ways to promote the proper specification and installation of ceramic tile and natural stone.

  3. Dan Welch says:

    The design showcase was much more enjoyable this year for the Welch Tile staff. We are fortunate to be one of the selected contractors showing the industry how their products are installed in a real world setting. I want to personally thank everyone involved. We really appreciate Coverings, NTCA, TEC, Crossville, USG, Noble Company, Cox Tile, Laura Yorba & Freeman for a job well done. We look forward to seeing how the design showcase can give an awareness to all about how quality tile instillation and thoughtful design create a beautiful space that will last a lifetime.

    Aaron and Adam learned a lot by working along side the other tile installers and contributed their own expertise to the team. They both felt that the experience was worth while and are looking forward possibly being able to do it again.

  4. Dan,

    I love the design installation showcase! It brings to life what’s possible with tile and also makes you think about how the products and installation make possible a space that’s not only beautiful but also useful.

    Well done!


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